Creatively Ever After: A Path To Innovation by Alicia Arnold - Book review


Creatively Ever After

A Path to Innovation


By: Alicia Arnold

Published: August 14, 2011
Format: Paperback, 182 pages
ISBN-10: 0983440514
ISBN-13: 978-0983440512
Publisher: Alder Hill Press





"Given the complexity of creativity, I struggled with the dryness of fact. That's when I recalled the energy and childlike wonder that existed when using nursery rhymes to teach creativity", writes speaker and certified facilitator of the Osborn-Parnes Creative Problem Solving process, Alicia Arnold, in her highly imaginative and creative thought inducing book Creatively Ever After: A Path to Innovation. The author presents the Osborn-Parnes Creative Problem Solving process (CPS) through a re-imagining the very inspired fable of Jack and Jill.

Alicia Arnold recognizes the importance of creativity to executive success. Creative thinking is integral to the innovation process, but the essential skills for creativity are lacking in many executives. The author offers a unique and compelling solution for jump starting creativity within any organization through the engaging and user friendly use of nursery rhymes. Story and fable hold a deep resonance in people, and reawaken the same sense of wonder they experienced and enjoyed as children. Alicia Arnold uses the well known nursery rhyme of Jack and Jill as an effective tool for bringing out the latent creativity in executives. Through this familiar and refreshing concept, the more complex principles within CPS are integrated into the organization and its employees.



Alicia Arnold (photo left) understands the difficulty that many organizations experience with creative thinking. Even though finding the solutions to complex problems and developing innovative problems and services are critical to business success, many organizations and their executives struggle with the creative process. Alicia Arnold share a non-threatening and enjoyable means of teaching and developing creativity, as part of the organizational culture, through fable and nursery rhymes.

The CPS principles presented in the book, through story, are suitable for both individual, group, or company wide problem solving and innovation. The CPS process features the following steps:

* Identify the goal, wish, or challenge
* Gather data
* Clarify the problem
* Generate ideas
* Develop the solution
* Plan for action

For me,the power of the book is how Alicia Arnold presents the principles and process of Osborn-Parnes Creative Problem Solving (CPS) in an enjoyable story based format that engages the reader. The author doesn't simply offer a business fable, but utilizes the various aspects of the narrative to illustrate the CPS principles in action. The author's imaginative blending of a well known nursery rhyme, with the steps of the CPS process, provides a memorable and repeatable system that can be incorporated into any organization. With creativity and innovation being even more essential to business survival and growth, this book offers a proven set of tools that will unlock the creativity that exists in everyone and in all companies.

I highly recommend the enjoyable and idea filled book Creatively Ever After: A Path to Innovation by Alicia Arnold, to anyone seeking a refreshing and entertaining approach to creativity that is both effective and repeatable as a process. The CPS method provided in the book will help executives overcome even the most difficult problems and challenges facing their organization.

Read the leadership and innovation building book Creatively Ever After: A Path to Innovation by Alicia Arnold, and transform your company into a creative and innovative powerhouse through the application of the CPS process. This book, with its very imaginative use of story and nursery rhyme, will guide even the most reluctant executive toward unleashing their creative potential for the benefit of the entire organization.

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