For Amazon, which has always been overwhelmingly focused on the U.S. and anglophone markets, the entry-level Kindle’s modest international support is actually a huge improvement. Even a year ago, when the third-generation Kindle launched, it was an English-only device.Read the entire article:
Even in non-digital retail, Amazon’s global reach has been limited; the company is only now launching a Chinese-language bookstore, in tandem with a local bookseller. Building an international reputation takes time, partnerships and a lot of hard work.
From Kindle to Fire: Why Amazon Needs to Go Global (Wired.com)
Who Has the Global Edge on Wireless Reading Devices?