Barbara Henricks: Changes In The Publishing Industry - Blog Business Success Radio

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Book publicist, public relations professional, and President and CEO of Cave Henricks Communications, Barbara Henricks describes the massive changes that are taking place in the publishing industry. Barbara offers insights into how the transformation in publishing industry is affecting the publishers, authors, retailers, publicists, and the reading public. Barbara Henricks provides ideas for promoting books, working with publicists, and shares some great author success stories along with some cautionary tales of how authors can sabotage their own book and career. Barbara presents ideas for authors to leverage the power of social media for marketing their book and for building their platform. Barbara also points out why it's important for authors to combine the power of social media, the internet, and traditional media to achieve a higher profile, more publicity, and more book sales.

Barbara Henricks is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, November 1, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Book publicist and President and CEO of Cave Henricks Communications, Barbara Henricks describes the massive changes that are taking place in the publishing industry. You will learn:

* What challenges face the publishing industry today

* How to utilize and integrated social media and mainstream media strategy

* How to create a platform for success

* How to avoid the most common mistakes made by authors



Barbara Henricks (photo left) has always been in love with books. Growing up in Hammond, Indiana, she was introduced to books and words by her father, a heroic man who “read to me all the time,” she fondly recalls. “It was our ritual to go to the library every Sunday after church to check out our weekly reading.” She couldn’t know it at the time, but that exercise deeply imprinted her love for books that continues even today. Over the past two decades, she has enjoyed a successful career promoting books, and the writers who pen them. Along the way, she has had the privilege of meeting Presidents and Kings, corporate moguls and many of the world’s best minds.

After graduating from Indiana University with a Theater/Radio and TV degree, Barbara went to work at WJOB, a talk radio station in Hammond. During her tenure there, she learned and experienced practically every aspect of the station, from reporting on the street to noon anchor, to eventually hosting her own morning talk show. After leaving Hammond, she joined a radio station in Columbia, South Carolina as a State Reporter. She would eventually land at NBC Radio Network in Washington, D.C., where she produced and edited the news.

That role would lead her to a life-changing decision, one that would forever alter her career path. And, by the way, a decision her dad would be very proud of.

As producer, she was required to pore over all of the PR pitches for books that were submitted to the network. That experience made her wonder to herself if there might be a way that she could somehow make a living working with books. Acting on that hunch, and realizing she was growing weary of the news business, she applied for and became a publicist at Workman Publishing, a smaller publisher in New York City known for their innovative packaging, design and promotion with bestsellers like What to Expect When You’re Expecting and The Preppie Handbook. There, she “got to see the publishing process from start to finish,” she says with the unbridled joy that one feels when they are finally doing exactly what they were made to do. “It was a lot of work but an amazing learning experience.”

Her success there and in her next stop at Houghton Mifflin Company would bring her to the attention of Lynn Goldberg, CEO of Goldberg McDuffie Communications, a 25-year-old public relations firm for books and authors. During her 10 years at GMC, Barbara launched the company’s business book division with Marcus Buckingham and Curt Coffman’s business classic, First Break All the Rules. She would follow that blockbuster with other hits for Jack Bogle, Jack Welch, Larry Bossidy, Arthur Levitt, Maria Bartiromo and many others. Bestseller after bestseller rolled out of the business division she oversaw, and she was having the time of her life doing it.



And, she is still in love with books. After a successful run as VP and PR Director at Goldberg McDuffie, she would launch her own PR firm, Cave Henricks Communications. While the name and address of the organization has changed, the successes continue, with 11 bestsellers since the company’s launch in 2006.

She doesn’t take all this success for granted. “I feel lucky,” she admits. “I get to do something I love to do every single day.”

Barbara lives in Austin, Texas with her three children, Kate, Corey and Brady and her husband, glass artist Michael McDougal.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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To call in questions for my guest, the number is: (347) 996-5832

Let's talk with book publicist, public relations professional, and President and CEO of Cave Henricks Communications, Barbara Henricks, as she describes the massive changes that are taking place in the publishing industry. Barbara offers insights into how the transformation in publishing industry is affecting the publishers, authors, retailers, publicists, and the reading public. Barbara Henricks provides ideas for promoting books, working with publicists, and shares some great author success stories along with some cautionary tales of how authors can sabotage their own book and career. Barbara presents ideas for authors to leverage the power of social media for marketing their book and for building their platform. Barbara also points out why it's important for authors to combine the power of social media, the internet, and traditional media to achieve a higher profile, more publicity, and more book sales on Blog Business Success Radio.

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