The Big Enough Company by Adelaide Lancaster & Amy Abrams - Book review

The Big Enough Company

Creating a Business That Works for You

By: Adelaide Lancaster, Amy Abrams

Published: September 15, 2011
Format: Hardcover, 288 pages
ISBN-10: 1591844215
ISBN-13: 978-1591844211
Publisher: Portfolio/Penguin

"In order to best direct and grow your business, you have to know what is fundamentally important to you", write entrepreneurs and co-founders of In Good Company, Adelaide Lancaster and Amy Abrams, in their refreshing and inspirational book The Big Enough Company: Creating a Business That Works for You. The authors describe why entrepreneurs must build successful companies on their own terms and share ready to apply ideas for starting and developing a company that stays true to the founder's original dreams and goals.

Adelaide Lancaster (right in photo left) and Amy Abrams (left) in photo left) understand that entrepreneurs establish their own companies to achieve freedom to build their business that suits their own needs as business owners and as people. All too often, entrepreneurs will even leave profitable companies that failed to match the original dreams and goals. Frustrated with having to make compromises, and sacrificing their personal motivations and happiness, women entrepreneurs leave their companies behind them. Instead of following the usual advice of emulating successful business models, the authors recognize that businesses are as unique as their owners, and not all entrepreneurs share the same goals for their companies or for their lives.

Adelaide Lancaster and Amy Abrams offer an entirely new and fresh approach to establishing and keeping a company working toward the original goals and intentions. Three of their most important recommendations include:

* Discover what is in the business life for you
* Develop a role that fits the strengths of the entrepreneur
* Embrace experimentation and trying new things

For me, the power of the book is how Adelaide Lancaster and Amy Abrams capture the essence of what motivates entrepreneurs to start their own companies, and how to maintain that vision over the long haul. The authors are entrepreneurs themselves, who have experienced many of the same problems felt by other women entrepreneurs. This personal experience provides the authors with a personal perspective that is echoed in the sound advice offered to other women business owners.

The authors enhance and complement their own business ownership stories with those of over fifty other successful women entrepreneurs. As the authors and the other entrepreneurs emphasize, avoid conventional wisdom and peer pressure to change, and stay true to the original vision for the company, and both business and personal success and satisfaction will follow.

I highly recommend the advice filled and vision maintaining book The Big Enough Company: Creating a Business That Works for You by Adelaide Lancaster and Amy Abrams, to any entrepreneurs who are seeking clear, real world based advice on keeping the original goals and motivations alive regardless of any external pressures. The authors recommend embracing change in the business and operations, but not in compromising the life purpose of the founders.

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