Branding Yourself by Erik Deckers & Kyle Lacy - Book review

Branding Yourself

How to Use Social Media to Invent or Reinvent Yourself

By: Erik Deckers, Kyle Lacy

Published: December 27, 2010
Format: Paperback, 304 pages
ISBN-10: 0789747278
ISBN-13: 978-0789747273
Publisher: Que Publishing

"If you ask 100 people what personal branding is, you'll get 100 different answers. But the answer we're going with is that it is an emotional response to the image or name of a particular company, product, or person", write co-owner and Vice-President of creative service at Professional Blog Service, Erik Deckers; and founder and CEO Of Brandswag, Kyle Lacy, in their idea packed and very results oriented book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. The authors describe how to leverage the power of personal branding to attract more business, enrich personal relationships, and establish an authentic and trusted brand across all social media platforms.

Erik Deckers (photo left) and Kyle Lacy recognize the importance of branding yourself as a business and career builder. The authors demonstrate the value of self promotion as a networking and relationship building tool. They are quick to point out that self promotion is not the same as boasting or presenting a false image. instead, the authors describe how self promotion and personal branding is all about being your authentic self and telling your true story. Personal brands, like other business and product brands, must be built on a foundation of trust. The authors demonstrate how to build that trust through sharing information and developing your reputation as a reliable source of valuable knowledge and ideas. This book contains the strategies and tactics needed to build a personal brand the right way.

Kyle Lacy (photo left) and Erik Deckers understand that the key to personal branding is building relationships through authenticity and sharing of added value. Instead of bragging and exaggerating accomplishments and events, the authors recommend the more authentic approach of sharing stories and ideas with honesty and integrity. the book contains the straightforward advice necessary to develop that critical reputation essential to your personal brand.

To ensure that the individual begins their personal branding journey with the right goals in mind, the authors offer what they call the five universal objectives of personal branding. Those five objectives are:

* Discover your passion as fundamental to achieving your goals
* Be bold and empowered to talk about yourself
* Tell your story that makes you special
* Create relationships as they lead to opportunities
* Take action as even a small step moves you closer to your goals

For me, the power of the book is how Erik Deckers and Kyle Lacy combine the theoretical framework and objectives, for developing a personal brand, with the strategies needed to implement that brand effectively. The authors take a no nonsense approach to building a personal brand through a step by step process that guides the reader from the conceptual phase, to creating and establishing the brand, to developing and enhancing the relationships that lead to business, career, and personal goals. The authors present a compelling case for establishing a personal brand, and provide the tools to make that branding a reality.

I highly recommend the very practical and useful book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Erik Deckers and Kyle Lacy, to anyone in business, building their career, and seeking deeper personal relationships through the power of a personal brand. Whether you had considered a personal brand in the past, or are thinking about developing a personal brand now, this is the guide book that will ensure you create the brand that best represents the most authentic you.

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