It's Your Biz by Susan Wilson Solovic with Ellen R. Kadin - Book review

It's Your Biz

The Complete Guide to Becoming Your Own Boss

By: Susan Wilson Solovic, Ellen R. Kadin

Published: October 11, 2011
Format: Hardcover, 240 pages
ISBN-10: 0814416713
ISBN-13: 978-0814416716
Publisher: AMACOM

"A small business is more than just a way to make a living; it's a way of living", writes award winning entrepreneur, CEO, speaker, and multi-media personality Susan Wilson Solovic, in her eye opening and real world idea proven idea packed book It's Your Biz: The Complete Guide to Becoming Your Own Boss. The author describes the challenges and strategies necessary for making a successful transition from employee to successful entrepreneur.

Susan Wilson Solovic understands that with corporate downsizing, and the current state of the economy, many people are disillusioned with the employment world. As a result, some of those same former employees are seeking a different career as an entrepreneur and the owner of a small business. Susan Wilson Solovic provides insights into why employees are not ready to leave their workplace mindset behind, and how to change their way of thinking to that of an entrepreneur. The author guides would be entrepreneurs through the critical personal evaluation process to determine if the individual's motivation and personality are suited to owning a business. With this wake up call in place, Susan Wilson Solovic then shares proven strategies and tactics for planning, operating, and running a profitable and successful company.

Susan Wilson Solovic (photo left) and Ellen R. Kadin recognizes that second great challenge, following the initial personality assessment, that faces new entrepreneurs is deciding what type of business to start. The author offers practical guidance that serves as an antidote to the conventional wisdom, and helps determine right business for the individual. Susan Wilson Solovic also offers valuable advice on avoiding the mistakes in the selection of business type that have sabotaged many other promising entrepreneurial ventures.

The author shares strategies to:

* Create an effective and usable business plan
* Define clearly the foundation of the business
* market effectively and with an eye to cost containment
* Build the right team of staff, advisors, investors, and professionals
* Protect the business and its tangible and intangible assets
* Find the right location at the right price for the business
* Obtain the proper financing on the most suitable terms

For me, the power of the book is how Susan Wilson Solovic combines an important reality check for would be entrepreneurs with real world proven strategies and techniques for creating and running a successful company. The author uses a straight talking approach to assessing the suitability to entrepreneurship, for deciding on the type of enterprise, and for operating the resulting business effectively. The Susan Wilson Solovic dispenses with the usual feel good bromides, and addresses the real challenges that any new entrepreneur will encounter, and how to overcome them. The book is formatted in a logical, step by step manner, that guides the would be business owner through the entire process, while ensuring that no steps are missed or not understood completely.

I highly recommend the hands on and results oriented book It's Your Biz: The Complete Guide to Becoming Your Own Boss by Susan Wilson Solovic, with Ellen R. Kadin, to anyone considering the bold step toward entering the high risk and high reward world of business ownership. This book will start any potential entrepreneur off on the right step on the journey to owning and managing a successful business.

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