Decade of Change: Managing in Times of Uncertainty edited by Geoffrey Brewer & Barb Sanford - Book review

Decade of Change

Managing in Times of Uncertainty

Edited by: Geoffrey Brewer, Barb Sanford

Published: May 17, 2011
Format: Hardcover, 240 pages
ISBN-10: 1595620532
ISBN-13: 978-1595620538
Publisher: Gallup Press

"Change is often an abstract concept, discussed in business conferences and academic seminars. But it's been all to real in this past decade", write Editorial Director at Gallup Press, Geoffrey Brewer; and managing editor of the Gallup Management Journal, Barb Sanford in their comprehensive and idea filled anthology Decade of Change: Managing in Times of Uncertainty. The editors provide a wide ranging collection of timely and insightful essays and interviews that cover the many aspects of the field of change management and change leadership.

Geoffrey Brewer and Barh Sanford present a series of experts and thought leaders who offer their ideas and opinions on the series of tumultuous changes that began in the last decade and continue to transform business and society today. The thinkers share their observations into the changes that have already occurred, and that are continuing to unfold in the present day. The contributors also look into the immediate and more distant future to share some possible changes that may take place over time. Along with the overview of the past and ongoing changes, the writers also share their advice for managers and leaders on embracing change as part of what is now the new normal environment for business, and how to manage people and change effectively to meet the challenges of the present and the future.

Geoffrey Brewer (photo left) and Barb Sanford recognize the challenges and opportunities that are presented through change for business managers and leaders. While many managers and leaders may ignore, or even resist change, the articles shared in this collection provide compelling evidence that constant change will become the new normal business environment. The writers make it clear that managers who fail to understand, embrace, and lead change within their organizations will fall behind and become irrelevant over time. The various chapters in the book present a strong overview of the most pressing issued connected with change and change management, and for leading change within companies.

The book sections include:

* Global changes
* Crisis management
* Leading change
* Managing change
* Strategies for the "New Normal"

For me, the power of the book is how Geoffrey Brewer and Barb Sanford have compiled a powerful collection of authors who share their insights into the many facets of change and of change management. The many business and leadership minds that contributed to this anthology have guided organizations, leaders, and employees through changes and crises in the past.

The contributors' experiences and insights are beneficial and essential reading for managers and leaders today. With change becoming the normal and ongoing business challenge, leaders must recognize, understand, and manage change and any accompanying crisis effectively. If a leader fails to lead and manage change, they will be left behind or even face business extinction.

I highly recommend the groundbreaking and must read book Decade of Change: Managing in Times of Uncertainty edited by Geoffrey Brewer and Barb Sanford, to anyone seeking a comprehensive and insight filled book on change and change leadership. The authors in this collection understand change, and share their ideas for managing change and crises effectively, and with positive results, in any organization.

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