The Green to Gold Business Playbook
How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
By: Daniel C. Esty, P. J. Simmons
Published: April 19, 2011
Format: Hardcover, 440 pages
Publisher: John Wiley & Sons, Inc.
"Interest in green business has expanded considerably. Top executives in almost every large corporation now recognize that the environment and sustainability issues must be part of business strategies", write Chairman of Esty Environmental Partners, Daniel C. Esty; and Chairman of the Corporate Eco Forum, P. J. Simmons, in their very practical and results oriented book The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function. The authors describe how companies can develop a strategy to uncover and implement sustainable and green programs and initiatives, in every area of their organization, that not only benefit the environment but boost overall profitability as well.
Daniel Esty (photo left) and P. J. Simmons recognize that environment issues are critical for companies of any size. The authors also understand that for many business leaders, the challenges of sustainability and the environment are often difficult to grasp and change is not always easy to implement. At the same time, many companies are discovering that becoming more environmentally friendly offers benefits to their corporate image, engages their employees and customers, and creates a positive effect on their company bottom line. The authors demonstrate that becoming more green conscious with products, processes and practices, while not always easy, provides real and tangible benefits for the company, its employees, customers, and society as a whole.
P. J. Simmons (photo left) and Daniel C. Esty demonstrate that business value resides in every aspect of a company's operations, and also within some departments where sustainability and green possibilities may not be obvious at first glance. The authors provide an outcomes focused blueprint for transforming any company into a sustainability leader, with opportunities for reduced costs and enhanced revenue. For employees, the enhanced engagement created through fulfilling a larger environmental purpose, builds a high morale and motivated company culture.
The authors provide a clear step by step process for finding green opportunities in all areas of the organization, through a strategic approach:
* First step: Getting the company leadership on board
* Analyze: Identifying eco-risks and green opportunities
* Strategize: Showing how every area can benefit and contribute
* Mobilize: Executing the plan and engaging all stakeholders
* Optimize: Evaluate, report, and reassess results and potential improvement
For me, the power of the book is how Daniel Esty and P. J. Simmons integrate the concept of a green strategy into an overall process that benefits employees, customers, and the community, along with boosting the company's overall image, eco-risk reduction, productivity, and profitability. The book goes far beyond the standard discussions of both the need for an environmental strategy and the basic improvement recommendations, and provides the techniques for developing a holistic environmental and green strategy. The book also contains advice for transforming that overall strategy into a working and ongoing culture and business change for the company. Every chapter is filled with actionable ideas that can implemented in any sized company, regardless of industry.
I highly recommend the essential and must read book The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function by P. J. Simmons and Daniel C. Esty, to any business leader who seeks a clear and comprehensive guide to developing, executing, and assessing a successful sustainability and green strategy. This book will not only change your company culture, business operations and processes, but provide a measurable boost your overall profitability as well.